Citroën DS5 Twitter Race

Perfect Fools, Euro RSCG Amsterdam

On the Twitter Race Facebook page users could follow the brand new Citroën DS5 using Google Maps combined with GPS tracking and a live video stream from inside the car. Voting where the car should go next was done using Twitter and the goal was to get the car to your location before the time was up.

Technologies: Facebook, Twitter, Google Maps, GPS tracking, Live video streaming, PHP, MySQL, HTML, JavaScript, CSS, Flash

Awards: Lovie Awards Silver in Social Media Campaigns, selected by Ad Age as one of the top 10 social media campaigns 2011, 2 x Webby Awards Honoree