H&M Spring Fashion

Perfect Fools

For the H&M Spring Fashion collection 2009 our idea was to show the clothes in a more inspiring way than using the regular catalogue-style stills. Our solution was to create a never ending runway and let the user select what clothes the model should wear.

Technologies: Flash

Awards: FWA Site of the day, Creativity Top 5, Cannes Lions Shortlist, Webby Awards Honoree, Finalist at Golden Award Montreux